Bluebella for Victoria's Secret “Love Yourself” Campaign
In partnership with our clients, Hoff Productions executed and delivered this groundbreaking “Love Yourself” Campaign for Bluebella and Victoria's Secret. Featuring plus size model Ali Cutler, and transgender May Simon, it made headlines for both the diversity shown in the images, and for the fact that it was the first time a plus size model had been featured in a VS campaign. The campaign challenged the stereotypes of the industry so often accused of promoting unrealistic body types, while promoting self-love, self-respect and self-worth.
Drowning In Plastic - Awareness Campaign for The Marine Conservation Society
"Drowning In Plastic" was a highly successful PR campaign to raise awareness for The Great British Beach Clean organised by The Marine Conservation Society every September. The images of models swimming through water, entangled in single-use plastics,
reached millions of people, and contributed to the most successful beach clean to date. Newspapers such as The Times, Huffington and The Mirror got behind the campaign, and the images were shared through news and social media platforms worldwide. In October 2019, the campaign film was also aired during the opening ceremony for the "One Young World" summit in the The Royal Albert Hall. This was live streamed to the world through facebook with an audience of politicians, royalty, worldwide media and influencers.
St. Tropez "You Set The Tone"
Hoff Productions delivered this fresh approach St. Tropez tan campaign working alongside the agency Iris Worldwide. We assembled the full team to execute and produce all the stills and moving image assets. The campaign aims to highlight that tanning is more about how you feel than how you look, and can be a way to empower confidence.